![]() ![]() Circular customer journey maps: Seeing the customer journey in this way is a fantastic way to see where there are or can be potential problems, how to correct them, and keep clients coming back to you.This is a great tool to see what is happening inside your company or brand. You are seeing what happens within the company during your customer's journey. Service blueprint map: does not focus as heavily on the customers it gives more insight into your company and staff. Learn how customer journey mapping can help you design better customer experiences. Lets start with some impressive statistics by McKinsey: Maximizing satisfaction with customer journeys has the potential.This map helps you determine how you can improve your customers' overall day by optimizing your service around potential daily struggles or needs. A day in the life map: a glimpse into the daily life and routine of your customer.The future state map looks at your goal customer experience and helps you implement changes and policies to get there. Future state map: this is great if you are looking for a way to improve customer experience and relations.Current state map: this map is basically a visualization of the clients' experience as it is currently.Here are a few of the different kinds of journey maps to help you decide which one will work for you. Use the information gathered in the previous steps to purposely create a journey (with intentional interactions) that leads to engaged customers. Your map will depend on your product, your staff, and of course, your client base. ![]()
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